How Goodwill’s New Boutiques Are Dressing Up Secondhand Shopping

Written by Robert Klara - Ad Weekly, April 1, 2015

 
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When Macklemore donned a mangy fur coat and strutted over the used sofas in his 2013 "Thrift Shop" video, fans got a good look at the Goodwill Outlet at 1765 Sixth Ave. South in Seattle—a stereotypical realm of fluorescent lights, linoleum floors, and bins of plastic toys. Macklemore’s copious bling and king-sized personality did a lot to make Goodwill shopping look cool, but here’s the twist: Lately, some Goodwill stores are looking pretty cool on their own.